Gregory Group & Don-Bur Partner on Thatchers Cider Trailer Refresh Project

Building on their established relationship, Gregory Group, a leading national logistics provider, has partnered with Don-Bur to deliver new branded trailer curtains on behalf of Thatchers Cider. Gregory Group has been supporting Thatchers Cider with the transportation of their finished products for four years. This joint project underscores both companies' commitment to service excellence.

Leveraging a history of service excellence

Both Don-Bur and Gregory Group have a long history working as trusted partners to deliver a service that exceeds customer expectation. This shared commitment to quality and added value provide the perfect foundations for this collaboration.

Sapphire's Expertise in Design and Functionality

Don-Bur's renowned ‘Sapphire’ division will spearhead the project. Recognised for their expertise in design, manufacturing, and installation, Sapphire has already collaborated with Gregory Group on several rebranding initiatives, consistently delivering results that are both visually appealing and functionally sound.

Transforming Trailers, One Step at a Time

The Thatchers Cider trailers will undergo a meticulous refresh process, encompassing:

Precise Measurements: Each trailer will be carefully measured to ensure a perfect fit for the new curtains and rear decals, laying the groundwork for a seamless transformation.
Collaborative Design: Sapphire Graphics will work closely with Thatchers Cider to integrate their branding elements into the trailer design, considering both aesthetics and functionality.
State-of-the-Art Printing: Advanced printing technology will create vibrant and durable visuals, further protected for lasting impact.
Expert Installation: Skilled technicians will meticulously install the curtains and apply the rear decals.
Rigorous Quality Checks: Each trailer will undergo a thorough inspection to ensure a flawless installation and an aesthetically pleasing finish.

More Than Transportation: Mobile Brand Ambassadors

Upon completion, the Thatchers Cider fleet will be more than just a collection of trailers. These mobile brand ambassadors will effectively showcase the cider maker's unique identity and drive brand awareness on the road. This project highlights the combined strengths of Gregory Group's logistical expertise, Don-Bur's manufacturing excellence, and Thatchers Cider's commitment to brand identity.

Quotes:

Paul Jefferson, Group Legal, Fleet & Sustainability Director at Gregory Group comments, “Our long-standing partnership with Don-Bur has always been about delivering for the end customer - in this instance, Thatchers Cider. When we are delivering their products across the UK, it is a perfect opportunity to promote their brand. Our business success is built on partnerships, so if there is an opportunity to add value, we will work with our customers to achieve exactly that. This is made much easier when we partner with like-minded suppliers who we can rely on to deliver a quality solution that makes ourselves, and Thatchers proud.

Richard Owens, Marketing Manager for Don-Bur adds “Our Sapphire division has a proven track record of successful trailer rebranding projects. We're excited to collaborate with Gregory Group and Thatchers Cider on this venture, utilising our design and manufacturing expertise to create visually stunning and functionally superior trailers that truly represent the Thatchers Cider brand.”

Published: Fri 23 Feb 2024

Updated: Thu 11 Apr 2024

Author: Richard Owens

Published by: Don-Bur