Don-Bur assist the John Lewis Partnership: Vehicle Fleet Rebrand

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Last month saw the exciting release of new livery on John Lewis & Partners and Waitrose & Partners commercial fleet which took to the roads for the first time from the Milton Keynes depot.

The standout branding has been realised with the assistance of the Don-Bur Service division who, since April 2017, have been liaising with both the John Lewis Partnership and their design consultancy, Pentagram.

The striking aesthetics, which tie in with various graphical elements across the John Lewis Partnership, are being applied to the entire fleet both old and new over the next five years. Existing vehicles were cleaned, shot blasted and re-sprayed before application of the high contrast design. In preparation, and to ensure consistency across the fleet, Don-Bur were responsible for applying the new look to a variety of vehicle types including double deck trailers, tractor units, 7.5T and 18T trucks and new pure electric delivery vans.

Sapphire Graphics, a Don-Bur division, provided all the graphical support services and produced the decals for final application by the Service division; an arrangement that provided a fast reacting and close-knit partnership with the John Lewis Partnership.

Chris Griffiths, Service Director for Don-Bur commented, “This has been a superb opportunity for Don-Bur to work with a premier brand. The process has required forward thinking and planning to achieve a high standard.”

Simon Gray, Fleet Engineer at the John Lewis Partnership added, “Our work with Don-Bur over several years has given us the reassurance that such a sensitive and critical project would be done within a strict time-frame and shrouded in complete secrecy.  We are delighted with the productive partnership and quality of work.”